Well that's an interesting question to put forward with an equally interesting answer. Pash is a concept for living life through healthy food which in turn produces a healthy lifestyle. Now allow me to throw a wrench in the machinations of your mind, yes we do serve healthy food and yes some of it is vegan, gluten free, organic but we serve healthy food at its finest.
Pash is about the self, a way of healthy living not for the sake of a superficial facade but for yourself, we seek to do away with the social stigma of healthy living.
Pash wants to spread the idea of healthy living through food and exercise to everyone, from the lowliest roles in life the loftiest. The philosophy of Pash, it's quite simple really, care about yourself, care about those around you and most of all enjoy the Food!